The early slogan said, "As a cereal it's dandy-for snacks it's so handy-or eat it like candy!" Early advertisements featured three animated cartoon bears named Dandy, Handy, and Candy as the mascots.
#Golden crisp cereal cracker#
Īs of 2021, the product is still sold as Sugar Crisp in Canada, with ads displaying the Sugar Bear mascot and the phrase "Can't get enough of that Sugar Crisp." Marketing ġ955 advertisement, stating the "sugar crisp" was appropriate for breakfast, snack, or candyĪdvertisements in the 1950s positioned this sugar cereal as being appropriate to eat for breakfast, as a snack, or as candy, similar to candy-coated popcorn products like Cracker Jack. In the early 1970s, there was a short-lived variation on the original Sugar Crisp, called "Super Orange Crisp", which had orange-flavored O's in it. Finally, it was changed to "Golden Crisp" (during a time when many cereals dropped the word "Sugar" from their names) in the American market. In 1967, the name was changed to "Super Sugar Crisp", and in 1985, it was changed again to "Super Golden Crisp". The two cereals are both sweetened puffed wheat. Sugar Crisp debuted with what The Oxford Companion to Sugar and Sweets would later call "an astonishing sugar content of 51 percent" (in weight), which remained the second highest in the US market when competitor Kellogg's introduced its Sugar Smacks (later renamed Honey Smacks) in the early 1950s which consisted of 55% sugar. The Post version was originally called "Happy Jax", and was renamed to "Sugar Crisp" the next year. Post Foods introduced their own version in 1948. The product concept was re-introduced unsuccessfully in 1939 by another business as Ranger Joe, the first pre-sweetened, candy-coated breakfast cereal.
At the 1904 World Fair, the Quaker Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn.
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